SKIMS Launching their Physical Store in the UAE: 

Image credits: Kim Kardashian’s Skims Ad Is More Than A Photoshop Blunder

The UAE is developing day by day, not just introducing new laws and exciting features for its residents, but also bringing in famous brands to the country. Recently, SKIMS announced the launch of its physical store in the UAE, following its huge popularity among females. This will allow them to experience the fabric feel and see the quality of the clothes in real-life space, which they cannot experience when shopping online.

About SKIMS:

SKIMS is a famous American clothing brand launched back in June 2019, co-founded by Kim Kardashian, Emme Grede, and Swedish entrepreneur Jens Grede. By April 2021, SKIMS company was reported to be worth US$1.6 billion. Times in March 2022 made a list of the most influential companies for the year 2022, in which SKIMS was listed too. SKIMS do not limit their clothes to women, but in 2023, they also launched some man accessories as well, including underwear, t-shirt, socks, and tank tops.  By the end of 2024, famous actress Nia Long was featured in a SKIMS campaign that resulted in a powerful campaign and showcased how a brand promise to represent women of all ages and sizes.   

On August 6, 2025, an announcement was made on different social media platforms regarding SKIMS’ opening of its physical store in the Mall of the Emirates in Dubai, marking its first debut in any Arab country, allowing ladies to experience the fabric feel and see the quality of the clothes in real-life space. Previously, its products were just available online to shop worldwide under the AI Tayar Group. As there is no official announcement, but many SKIMS’ brands have appeared in the Mall of Emirates, referring to its opening in the UAE, raising expectations to bring iconic bodysuits to comfy loungewear.

Blog written by Maham Tauseef