Dubai Summer Surprise: 2025

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The UAE is ready to organize DSS (Dubai Summer Surprise) 2025, the biggest shopping occasion for locals and tourists that turns Dubai into a chaotic hub of entertainment and fun. Here are further updates about the DSS discounts and sale. 

Setting The Stage:  

In 1998, the Dubai Department of Tourism and Commerce Marketing (also referred to as DTCM) conceived the idea of establishing the Dubai Festivals and Retail Establishment (DFRE). The primary purpose of launching this initiative is to boost the UAE’s economy and also to provide small businesses with an opportunity to increase their sales during the summer months. And to bring the opportunities of enjoying the shopping, entertainment, and hotel packages to GCC countries. 

Dubai Summer Sales features unique themed weeks, including food, adventure, nature, and arts. It gives benefits to tourists through massive sales and discounts. You can enjoy live performances by famous singers, and kids can have a fun time with their favorite Modhesh, participating in various activities.

Offers by DSS: From June 27 to August 31

Dubai Summer Surprises’ main focus is to bring tourists to the UAE and boost the economy. Here are the major brands in Dubai that step forward to play a part in it.  

Get a chance to avail 25% to 90% on every single fashion item, electronics, furniture, and much more in Dubai Shopping Mall and Mall of the Emirates. Some popular brands collaborate with them and launch limited items to enhance tourism.  You can also get a chance to win a Gold, Luxury car, a Cash prize, and gift vouchers—discounted summer fares on Emirates and Flydubai. Luxury hotels offer family deals up to 50% off, along with various cultural and art events, and dining discounts for tourists.